--- title: "Journey to CEO of Grow Finance: my lessons and inspiration" date: 2025-04-03T09:18:46Z modified: 2025-04-03T09:18:47Z permalink: "https://grow.ee/teekond-grow-finance-tegevjuhiks/" type: post status: publish excerpt: Anna-Liisa Orglaan shares her journey to CEO of Grow Finance, highlighting experiences and inspiration. wpid: 14760 featured_image: "https://grow.ee/wp-content/uploads/2025/04/Anna-Liisa-Blogi-.jpg" timestamp: 2025-04-03T09:18:47Z tags: - Entrepreneurship, management --- ![](https://grow.ee/wp-content/uploads/2025/04/Anna-Liisa-Blogi-.jpg) Hello! I am Anna-Liisa Orglaan and I have had the extraordinary opportunity to be the CEO of Grow Finance since this year. My journey to this role at **GROW** began ten years ago. During this time, I have grown with the company, learned and found a deep passion for managing people. I have repeatedly noticed that alone you can go faster, but together you can go further. My inspiration is born in collaboration with people and technology. When looking for solutions for clients, we need to find the right option for them – offering the best and most modern technical solution and ensuring that we have the right people on our team. **First steps and challenges** Before joining Grow Finance, I was involved in management in both a sports club and an excavator factory – two very different but equally challenging experiences. They gave me a strong foundation, but did not prepare me for everything that lay ahead. At Grow Finance, I have faced technical problems, complex international projects and team development – all these challenges have shaped me as a leader. My greatest achievements are not only related to meeting business goals, but also to supporting strong people. There are people in my team who are smarter, faster and more experienced than me, but they also need support and consideration. I have had to invest a lot in self-development to be a worthy leader for them and create a supportive environment. I believe that a great leader is not someone who does a lot themselves, but someone who can create and develop teams that operate independently and effectively. **Role change and self-development** One of my favorite roles at **GROW** has been developing customer and partner relationships and sales. In my current role as CEO, I mainly manage leaders – their concerns and challenges are often more complex than managing individual people or projects. This has made me invest more in self-development to be a worthy leader for my team. For me, this means constant learning – reading books, listening to podcasts and attending trainings. I also have a coach-mentor who helps me understand myself better and forces me to look deeper into myself. I advise every leader to never stop learning and self-development and to encourage their team to do the same. I consider it very important to surround myself with smarter people. Fortunately, the management team at **GROW** is just like that – our joint meetings usually end with me finding some of my "blind spots" or getting some innovative solutions to test. **Vision and goals for the future of Grow Finance** My dream is to create a working environment that supports people’s development and well-being. I want Grow Finance people to take care of their clients in the best way possible and for our partners to always be satisfied with our service. To achieve this, we focus on: - **growth and automation**, - **support system development** to support our rapid adaptability, - **efficient work organization** to avoid unnecessary work both internally and for clients, - **international partnerships** that inspire and open up new opportunities. **Inspiration and motivation** A few years ago, while studying at EBS, I took the **DISC test**, which resulted in me being an **Inspirer** – a strong **I** with a high **D**. This means that I am driven primarily by inspiration and the big picture. Motivation can fade, but if your goal is clear and inspiring, energy will never fade. For me, it is important to understand the goals of my people, help them grow, and find a common direction. A strong team is not born by chance – it is a consciously created environment where people feel valued and inspired. **Lessons and values** My journey has taught me that values are the key to success. I have been lucky enough to work with a strong leader, **Ulvi Tallo**, with whom we have created a common understanding and a supportive work culture. Thanks to this, difficult decisions are also easier and faster. 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