Estonian entrepreneurs are resourceful, hardworking, and determined. But when it comes to raising capital, many frown. Why?
Equity financing – or bringing in an investor as a shareholder in a company – is still an underused option in Estonia. Many companies prefer to grow with their own funds or a bank loan. But is this always the best way?
💡 Why consider raising equity?
- Faster growth– In addition to money, the investor also brings knowledge, contacts, and a strategic perspective.
- Lower financial risk– unlike a loan, equity does not have to be repaid immediately.
- Reliability– a strong investor can open doors to new markets and partners.
🧭 When is the right time to involve an investor?
- If you have a clear growth strategy, but lack the resources to implement it.
- If you want to enter foreign markets or develop a new product/service.
- If you need a competency that you or your team doesn't yet have.
🛠️ How to prepare for a meeting with an investor?
- Do your homework.– understand what kind of investor you need: angel investor, venture capitalist or strategic partner.
- Prepare your pitch– a clear, concise and compelling overview of your business, market and growth potential.
- Know your numbers– the investor wants to see that you have control over your finances.
📌 Where to start?
- Check out the SmartCap, EstBAN, and EIS programs.
- Participate in pitching competitions or mentoring programs.
- Talk to your financial partner– our office will help you prepare for both meeting investors and raising capital.
How can we help?
We are not just accountants – we offer financial manager serviceand strategic support for company growth. With our help you can:
- organize and present your finances in a way that is understandable to investors,
- to compile cash flow forecastsand long-term financial plans,
- to carry out financial due diligencepreparations,
- evaluate alternatives for raising capital and choose the most suitable solution.
👉 If you feel your company is ready to take the next step, contact us. Together we will discuss how to prepare you and your company for a successful investor meeting and capital raising.