--- title: Business analytics for companies date: 2023-01-02T08:46:44Z modified: 2026-09-14T17:19:41Z permalink: "https://grow.ee/arianaluutika-ettevottele/" type: post status: publish excerpt: With business analytics, you understand your business, identify bottlenecks, and make smarter, data-based decisions. wpid: 7773 featured_image: "https://grow.ee/wp-content/uploads/2022/12/accountant-g886d3b434_1280-1.png" featured_image_alt: Business Analytics timestamp: 2026-09-14T17:19:41Z tags: - Business Analytics - business analytics - accounting service --- ![Business Analytics](https://grow.ee/wp-content/uploads/2022/12/accountant-g886d3b434_1280-1.png) **Companies worldwide lose an average of $15 million each year due to poor data quality,** a [Smarter With Gartner](https://www.gartner.com/smarterwithgartner/how-to-create-a-business-case-for-data-quality-improvement) study has found. How can you ensure that your company doesn't fall into this statistic? ## What is business analytics (BI)? Business analytics, or _Business Intelligence_, is a technology-based process for analyzing data with the aim of acquiring the necessary information and helping companies better: - **Understand their business and fix bottlenecks;** - **Get a comprehensive overview of what is happening in the company;** - **Make smarter, data-based decisions.** With the help of business analytics, companies can **easier to understand their customers and markets,** **improve their products and services** and find new opportunities to **promote their business**. ## With business analytics, you automate previously manual processes The **automation** of various processes has now become a reality. If you can automate the collection and organization of data, employees can perform truly **useful tasks** for the company. Saving time equals saving money. Previously, it was necessary to manually collect data from various sources, then enter it into Excel, and only in the third step could the analyst start working. Now, by exporting and importing, the process is **multiplied**. By working with [accounting software](https://grow.ee/wp-content/uploads/wp-mfa-exports/page/tvarkarad.md) the need to create reports also disappears. By automating processes, the same work is done in **minutes instead of a couple of days**. ## Business analytics makes it easy and fast to analyze data [Forbes has pointed out](https://www.forbes.com/sites/gilpress/2016/03/23/data-preparation-most-time-consuming-least-enjoyable-data-science-task-survey-says/?sh=538e29196f63) that **analysts spend 80% of their working time collecting data and only 20% of their time analyzing it.** Software designed for business analytics can pull data from various sources, from CRM to Excel. The most important thing here is that you no longer have to **search, sort, and compile** this data yourself, but business analytics software presents it in a **structured** form. The collected data is **synchronized** over time. This way, the program ensures up-to-date results, thanks to which it is possible to **see current trends** and **map risks**. For example, by analyzing data coming from CRM software, a company can learn about customers' **needs** and **problems**, map **buying behavior**, and identify **customer support weaknesses**. The company can then make appropriate changes to achieve better results. ## Business analytics improves data quality As mentioned earlier, poor-quality data means lost money. Data does not just have to be **high quality**, but segmented according to **characteristics** that can contribute to the company's success. The most sensible thing to do is to **automate** the data collection, then let special software **organize** it and **delete** the unnecessary part. Even the best analysts are still human, and random mistakes are inevitable. When making decisions based on data, even the smallest mistake can cause losses to the company. ## Business analytics helps to better structure data **Visually appealing graphs and tables** are a good helper in business analytics programs. It is important that the graphs can be customized with filters or indicators according to needs. This way, they are easy to understand and convenient to present both **inside the company** and **to external investors**. ## Should you do business analytics yourself? There are certainly many business analytics training courses on the market, but our recommendation is – **Let the professionals do the business analytics!** At Grow Finances, we use the **M****icrosoft Power BI platform** for business analytics. We design and create desktops (_dashboards)_ that are customized according to your specific needs and expectations, providing additional [financial and management](https://grow.ee/wp-content/uploads/wp-mfa-exports/page/finantsjuhi-teenus.md) consulting. **Business analytics helps you save time and money**. By mapping your resources and needs based on real data, it is much easier to **implement the necessary characteristics** and **make decisions**. **Why start doing business analysis?** - Optimizing business operations; - Putting the collected data to work for your benefit; - Preventing business risks through analysis; - Understanding and anticipating customer needs; - Increasing revenue and reducing costs. Read more about the [business analytics](https://grow.ee/services/arianaluutika/) service offered by Grow or contact us by phone: [+372 5629 3090](tel://+37256293090) or by email: [info@grow.ee.](mailto:info@grow.ee) [ ![](https://grow.ee/wp-content/uploads/2017/11/blog-300x199.jpg) ](https://grow.ee/wp-content/uploads/wp-mfa-exports/post/grow-finance-automatiseerib-ariprotsesse-ja-parandab-andmevahetust.md) ##### [Grow Finance automates business processes and improves data exchange](https://grow.ee/wp-content/uploads/wp-mfa-exports/post/grow-finance-automatiseerib-ariprotsesse-ja-parandab-andmevahetst.md) The new project focuses on smoother data exchange, less manual work, and more efficient service processes. 08 Sep [ ![](https://grow.ee/wp-content/uploads/2026/07/Praktika-Blogi_Mathias-300x169.jpg) ](https://grow.ee/wp-content/uploads/wp-mfa-exports/post/mathias-valtsovi-raamatupidamispraktika-grow-financeis.md) ##### [Mathias Valtsovi's accounting internship at Grow Finance](https://grow.ee/wp-content/uploads/wp-mfa-exports/post/mathias-valtsovi-raamatupidamispraktika-grow-financeis.md) Experience story from the Grow internship: How did the internship become a solid step in an accountant's career? 21 July [ ![](https://grow.ee/wp-content/uploads/2026/06/Kuhu-riiki-ma-sotsiaalmaksu-tasun-300x167.png) ](https://grow.ee/wp-content/uploads/wp-mfa-exports/post/mis-vahe-on-sellel-kuhu-riiki-ma-oma-sotsiaalmaksu-tasun.md) ##### [Does it matter in which country I pay my social tax?](https://grow.ee/wp-content/uploads/wp-mfa-exports/post/mis-vahe-on-sellel-kuhu-riiki-ma-oma-sotsiaalmaksu-tasun.md) Your social tax determines your health insurance and pension – does it go to the right country? 26 June